ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN KEPUASAN PELANGGAN
Keywords:
: Marketing Strategy, Customer SatisfactionAbstract
Marketing strategy is a strategy used by companies on an ongoing basis to win market
competition in the long term. The purpose of writing this journal is for companies to have
a product strategy in terms of increasing customer satisfaction. A product is anything that
a producer can offer to be noticed, requested, searched for, purchased, and used or
consumed by the market to fulfill the needs or desires of the relevant market. Products
can provide tangible and intangible benefits that have the potential to satisfy customers.
Customer satisfaction is the most important factor for business development. Product
strategy will have an impact on customer satisfaction. Therefore, satisfied customers will
repurchase a product and recommend the product to other customers.
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