MEMAKSIMALKAN POTENSI MEDIA SOSIAL DALAM STRATEGI PEMASARAN
Keywords:
Social media; Marketing strategyAbstract
Social media has now become an integral part of people's lives. In Indonesia,
more than half of the population uses social media in their daily lives. Social
media marketing is most commonly used by entrepreneurs because it is easier to
use and can directly reach consumers. Therefore, entrepreneurs are required to
create creative ideas and new innovations that can attract consumers. The
research method used is a descriptive qualitative method, specifically a literature
review. The results of the study show that the use of social media can maximize
marketing strategies.
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