STUDI ORIENTASI KEWIRAUSAHAAN: STRATEGI PENINGKATAN BISNIS PADA LINGKUNGAN TURBULEN
Keywords:
Orientasi Kewirausahaan, Kapabilitas Adaptif, Kapabilitas PemasaranAbstract
Studi mengenai orientasi kewirausahaan pada stratejik manajemen adalah studi yang terus mendapatkan sorotan. Pada lingkungan yang turbulen, orientasi kewirausahaan menjadi strategi yang mampu meningkatkan kinerja bisnis. Akan tetapi terdapat kontra terkait hubungan antara orientasi kewirausahaan terhadap kinerja bisnis secara langsung sehingga studi mengenai kapabilitas menjadi studi yang menarik. Tujuan dari studi ini adalah menguraikan kapabilitas yang dimiliki oleh individu dalam bisnis sebagai faktor krusial dalam mendorong orientasi kewirausahaan terhadap kinerja bisnis. Adapun kapabilitas yang peneliti yakini akan mampu meningkatkan kinerja bisnis adalah kapabilitas pemasaran, dan kapabilitas adaptif. Mengetahui faktor yang dapat meningkatkan kinerja bisnis bermanfaat bagi pebisnis maupun perusahaan untuk membangun strategi demi mempertahankan kinerja bisnis di lingkungan yang tidak pasti. Penelitian ini akan membantu dalam mengembangkan studi terkait orientasi kewirausahaan, kapabilitas pemasaran, dan kapabilitas adaptif.
References
Adindo, A. W. (2021). Kewirausahaan dan Studi Kelayakan Bisnis Untuk Memulai dan Mengelola Bisnis. Deepublish.
Ali, Z., Sun, H., & Ali, M. (2017). The impact of managerial and adaptive capabilities to stimulate organizational innovation in SMEs: A complementary PLS–SEM approach. Sustainability, 9(12), 2157. https://doi.org/10.3390/su9122157
Amin, M., Thurasamy, R., Aldakhil, A. M., & Kaswuri, A. H. B. (2016). The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance. Nankai Business Review International, 7(4), 410–424. https://doi.org/10.1108/NBRI-02-2016-0009
Anderson, B. S., Kreiser, P. M., Kuratko, D. F., Hornsby, J. S., & Eshima, Y. (2015). Reconceptualizing entrepreneurial orientation. Strategic Management Journal, 36(10), 1579–1596. https://doi.org/10.1002/smj.2298
Arifiani, L., & Furinto, A. (2022). Transformasi model bisnis: Konsep, strategi, dan antisipasi menyongsong era metaverse. Scopindo Media Pustaka.
Becherer, R. C., Haynes, P. J., & Helms, M. M. (2008). An exploratory investigation of entrepreneurial marketing in SMEs: The influence of the owner/operator. Journal of Business and Entrepreneurship, 20(2), 44–58.
Becherer, R. C., Helms, M. M., & McDonald, J. P. (2012). The effect of entrepreneurial marketing on outcome goals in SMEs. New England Journal of Entrepreneurship, 15(1), 69–82. https://doi.org/10.1108/17566261211221088
Candy, L. S., & Alice, H. (n.d.). Peran produk financial technology dalam kinerja keuangan perusahaan. [Detail penerbit dan tahun tidak lengkap; saran verifikasi sumber primer].
Cavusgil, S. T., Zou, S., & Naidu, G. M. (1993). Product and promotion adaptation in export ventures: an empirical investigation. Journal of International Business Studies, 24(3), 479-506.
Cavusgil, S. T., Zou, S., & Naidu, G. M. (1993). Product and promotion adaptation in export ventures: An empirical investigation. Journal of International Business Studies, 24(3), 479–506. https://doi.org/10.1057/palgrave.jibs.8490241
Cools, E., & Van den Broeck, H. (2008). The hunt for the Heffalump continues: Can trait and cognitive characteristics predict entrepreneurial orientation? Journal of Small Business Strategy, 18(2), 23–41.
Di Zhang, D., & Bruning, E. (2011). Personal characteristics and strategic orientation: Entrepreneurs in Canadian manufacturing companies. International Journal of Entrepreneurial Behavior & Research, 17(1), 24–47. https://doi.org/10.1108/13552551111110069
Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: What are they? Strategic Management Journal, 21(10–11), 1105–1121. https://doi.org/10.1002/1097-0266(200010/11)21:10/11<1105::AID-SMJ133>3.0.CO;2-E
Eshima, Y., & Anderson, B. S. (2017). Firm growth, adaptive capability, and entrepreneurial orientation. Strategic Management Journal, 38(3), 770–779. https://doi.org/10.1002/smj.2553
Fatima, T., & Bilal, A. R. (2019). Achieving SME performance through individual entrepreneurial orientation: An active social networking perspective. Journal of Entrepreneurship in Emerging Economies. Advance online publication. https://doi.org/10.1108/JEEE-03-2018-0025
Gómez, L. F., & Ballard, D. I. (2013). Communication for the long term: Information allocation and collective reflexivity as dynamic capabilities. The Journal of Business Communication (1973), 50(2), 208–220. https://doi.org/10.1177/0021943612474991
Guerras-Martín, L. Á., Madhok, A., & Montoro-Sánchez, Á. (2014). The evolution of strategic management research: Recent trends and current directions. BRQ Business Research Quarterly, 17(2), 69–76. https://doi.org/10.1016/j.brq.2014.01.004
Harmono, S. E. (2022). Manajemen keuangan: Berbasis balanced scorecard (Edisi ke-3). Bumi Aksara.
Hendrawan, D. (2022). Analisis Strategi Market Driven Untuk Meningkatkan Daya Saing Perusahaan. Jurnal Ilmiah Ilmu Pengetahuan Teknologi Dan Seni. Kurniawan, I. (2019). Pengaruh Orientasi Kewirausahaan, Orientasi Pasar Dan Kapasitas Penyerapan Terhadap Kinerja Bisnis Dimoderasi Lingkungan Eksternal Bisnis (Studi Pada Ukm Sektor Kerajinan Di Jawa Timur) (Doctoral dissertation, Universitas Brawijaya).
Hidayah, S. N., & Sains, M. P. Pengaruh Entrepreneurial Orientation Dan Dukungan Sosial Keluarga Terhadap Employability Siswa SMK Negeri 4 Yogyakarta. Timotius, E. (2019). Intrapreneurial Mindset Strategi Pemberdayaan Karyawan Dalam Bisnis Di Era Disruptif. Deepublish.
Hidayat, S., & Murwatiningsih, M. (2018). Pengaruh Orientasi Pasar dan Kewirausahaan terhadap Kinerja Pemasaran melalui Kapabilitas Pemasaran pada UMKM Lanting di Kecamatan Kuwarasan Kabupaten Kebumen. Management Analysis Journal, 7(1), 98-109.
Hisrich, R. D., & Ramadani, V. (2018). Entrepreneurial marketing: a practical managerial approach. Edward Elgar Publishing.
Homaid, A. A. B., Alsewari, A. A., Alazzawi, A. K., & Zamli, K. Z. (2018). A kidney algorithm for pairwise test suite generation. Advanced Science Letters, 24(10), 7284-7289.
Ikhwani, M., Wulandari, A., & Anis, B. Y. (2022). Peran Adaptabilitas Lingkungan dalam Memediasi Orientasi Pasar dan Kewirausahaan Terhadap Keunggulan Bersaing Berkelanjutan: The Role of Environmental Adaptability in Mediating Market Orientation and Entrepreneurship Towards Sustainable Competitive Advantage. EKOMABIS: Jurnal Ekonomi Manajemen Bisnis, 3(01), 43 - 56. https://doi.org/10.37366/ekomabis.v3i01.300
Ikhwani, M., Wulandari, A., & Anis, B. Y. (2022). Peran adaptabilitas lingkungan dalam memediasi orientasi pasar dan kewirausahaan terhadap keunggulan bersaing berkelanjutan. EKOMABIS: Jurnal Ekonomi Manajemen Bisnis, 3(1), 43–56. https://doi.org/10.37366/ekomabis.v3i01.300
Ilham, R. (2019). i Analisis Pengaruh Orientasi Kewirausahaan, Orientasi Pasar, dan Orientasi Manajemen Pengetahuan Terhadap Produksi Bersih Dan Keunggulan Kompetitif Berkelanjutan Pada Start-Up Company Di Daerah Istimewa Yogyakarta.
Jatiningrum, C., Ariningrum, H, Abadi, S, Marantika, A. (2025). Digital Currency Adoption and Its Impact on Monetary Policy Effectiveness in Emerging Markets: A Comparative Analysis, Journal of Business Management and Economic Development. 3 (03), 1064-1077. https://doi.org/10.59653/jbmed.v3i03.19402.
Jatiningrum, C., Fauzi, F., & Septarina, L. (2024). Mitigation of tax aggressiveness through good corporate governance company’s website, and corporate social responsibility disclosure: evidence-concentrated ownership companies. Jurnal Dinamika Akuntansi, 16(1), 1-15. https://doi.org/10.15294/jda.v16i1.3957
Jatiningrum, C., Marantika, A., Wulandari, Sari, R. P. (2022). Pemanfaatan Aplikasi E-Commerce Pada Pemasaran Produk UMKM Kerajinan Batok Kelapa di Kabupaten Pringsewu. NEAR: Jurnal Pengabdian kepada Masyarakat 1 (2), 145-153.
Kotabe, M., Mol, M. J., Murray, J. Y., & Parente, R. (2012). Outsourcing and its implications for market success: negative curvilinearity, firm resources, and competition. Journal of the Academy of Marketing Science, 40(2), 329-346.
Kottika, E., Özsomer, A., Rydén, P., Theodorakis, I. G., Kaminakis, K., Kottikas, K. G., & Stathakopoulos, V. (2020). We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis. Industrial Marketing Management, 88, 352–365. https://doi.org/10.1016/j.indmarman.2019.07.007
Kristinae, V., & Sahay, M. (2019). Pengaruh social media, learning orientation dan market orientation terhadap marketing capabilities UKM kerupuk ikan saluang di Kalimantan Tengah. Media Bina Ilmiah, 14(2), 1959-1966.
Kuratko, D. F. (2007). Entrepreneurial leadership in the 21st century. Journal of Leadership & Organizational Studies, 13(4), 1–11. https://doi.org/10.1177/10717919070130040201
Lagat, C., & Frankwick, G. L. (2017). Marketing capability, marketing strategy implementation and performance in small firms. Journal for Global Business Advancement, 10(3), 327-345.
Lailiyah, E. H., & Suyanto, U. Y. (2021). KAPABILITAS PEMASARAN DAN KINERJA PEMASARAN UMKM RUMAH MAKAN DI LAMONGAN. PRAJA LAMONGAN, 4(1), 58-64.
Laksana, S. (2021). Post Pandemic Indonesian Regional Development Planning, New Normal, New Orientation: The Case of West Java. Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning, 5(1), 32-50.
Landström, H. (2020). The evolution of entrepreneurship as a scholarly field. Foundations and Trends® in Entrepreneurship, 16(2), 65-243.
Li, Y. H., Huang, J. W., & Tsai, M. T. (2009). Entrepreneurial orientation and firm performance: The role of knowledge creation process. Industrial marketing management, 38(4), 440-449.
Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135–172. https://doi.org/10.5465/amr.1996.9602161568
Lumpkin, G. T., & Dess, G. G. (2001). Linking two dimensions of entrepreneurial orientation to firm performance: The moderating role of environment and industry life cycle. Journal of Business Venturing, 16(5), 429–451. https://doi.org/10.1016/S0883-9026(00)00056-9
Ma, X., Yao, X., & Xi, Y. (2009). How do interorganizational and interpersonal networks affect a firm's strategic adaptive capability in a transition economy? Journal of Business Research, 62(11), 1087–1095. https://doi.org/10.1016/j.jbusres.2008.12.005
Martin, S. L., & Javalgi, R. R. G. (2016). Entrepreneurial orientation, marketing capabilities and performance: The moderating role of competitive intensity on Latin American International new ventures. Journal of Business Research, 69(6), 2040–2051. https://doi.org/10.1016/j.jbusres.2015.11.003
Miles, M., Gilmore, A., Harrigan, P., Lewis, G., & Sethna, Z. (2015). Exploring entrepreneurial marketing. Journal of Strategic Marketing, 23(2), 94-111.
Mongkol, K. (2022). The impact of dynamic capabilities on the performance of small and medium enterprises during the COVID-19 pandemic. Journal of Asian Finance, Economics and Business, 9(3), 1–12. https://doi.org/10.13106/jafeb.2022.vol9.no3.0001
Morris, M. H., Schindehutte, M., & LaForge, R. W. (2002). Entrepreneurial marketing: a construct for integrating emerging entrepreneurship and marketing perspectives. Journal of marketing theory and practice, 10(4), 1-19.
Muhammad Hatta, M. B. A., Soeharso, S. Y., & SE, M. (2022). DYNAMIC HR: Model MSDM untuk Bisnis Berkelanjutan dan Karyawan Bahagia. Penerbit Andi.
Munawar, F. (2019). The role of entrepreneurial orientation and adaptive capability to performance of SME food & beverages. Global Business and Management Research, 11(1), 139–151.
O'Cass, A., Ngo, L. V., & Heirati, N. (2012). Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country economy context. Australasian marketing journal, 20(3), 224-233.
Pal, R.; Torstensson, H.; Mattila, H. Antecedents of organizational resilience in economic crises: An empirical study of Swedish textile and clothing SMEs. Int. J. Prod. Econ.
Paliokait’e, A.; Pacesa, N. The relationship between organisational foresight and organisational ambidexterity.Technol. Forecast. Soc. Chang, 2015, 101, 165–181.
Paliokaite, A. (2012). Dynamic capabilities and their role in business transformation [Unpublished doctoral dissertation]. Kaunas University of Technology.
Pratono, A. H., & Mahmood, R. (2015). Entrepreneurial orientation and firm performance: How can micro, small and medium-sized enterprises survive environmental turbulence? Pacific Science Review B: Humanities and Social Sciences, 1(2), 85–91. https://doi.org/10.1016/j.psrb.2014.11.002
Putnińš, T. J., & Sauka, A. (2019). Why does entrepreneurial orientation affect company performance? Strategic Entrepreneurship Journal. doi:10.1002/sej.1325
Rathgeber, S., & Kotter, J. P. (2015). Change management excellence: Using the four intelligences for successful organizational change. Kogan Page.
Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship Theory and Practice, 33(3), 761–787. https://doi.org/10.1111/j.1540-6520.2009.00308.x
Roostika, R. (2019). SMEs craft industry application of resource based view: Capabilities role of SMEs performance. Review of Integrative Business and Economics Research, 8(Suppl. 3), 423–440.
Rothaermel, F. T. (2008). Competitive advantage in technology intensive industries. In Technological innovation: Generating economic results. Emerald Group Publishing Limited.
Sari, O. H., Halim, F., Tanjung, R., Permadi, L. A., Prasetio, A., Hasnidar, H., ... & Simarmata, J. (2021). Manajemen bisnis pemasaran. Yayasan Kita Menulis.
Setiawan, S. D. (2021). Analisis Entrepreneurial Orientation Dan Organizational Learning Terhadap Marketing Capability Pada UMKM DI Industri Keripik Pisang Kabupaten Pringsewu (Doctoral dissertation, Universitas Muhammadiyah Pringsewu).
Shin, S., & Aiken, K. D. (2012). The mediating role of marketing capability: evidence from Korean companies. Asia Pacific Journal of Marketing and Logistics.
Sinaga, I., Suharsana, Y., Ariningrum, H., Lestari, F. W., Gultom, M. M., & Jatiningrum, C. (2025). Strengthening the Structure, Digital Technology, and Competitiveness of Financial Performance on Rural Commercial and Shariah Banks for Achieving Sustainable Development Goals. Journal of Lifestyle and SDGs Review, 5(9), e7640. https://doi.org/10.47172/2965-730X.SDGsReview.v5.n09.pe07640
Sok, P., Snell, L., Lee, W. J. T., & Sok, K. M. (2017). Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability: A moderated mediation model. Journal of Service Theory and Practice.
Sugiyono. (2018). Metode penelitian kuantitatif, kualitatif, dan R&D (Edisi ke-17). Alfabeta. [conversation_history]
Thornhill S and Amit R (2003) Learning about failure: Bankruptcy, firm age and the resource-based view. Organization Science 14(5): 497–Zahra, S. A., Jennings, D. F., & Kuratko, D. F. (1999). The antecedents and consequences of firm-level entrepreneurship: The state of the field. Entrepreneurship Theory and Practice, 24(2), 47–67.
Tzokas, N., Carter, S., & Kyriazopoulos, P. (2001). Marketing and entrepreneurial orientation in small firms. Enterprise and innovation management studies, 2(1), 19-33.
Urbano, D., Turro, A., Wright, M., & Zahra, S. (2022). Corporate entrepreneurship: a systematic literature review and future research agenda. Small Business Economics, 1-25.
Utami, D. A. (2025). Change management strategies in improving organizational resilience. Management Journal, 5(1), 1–15. https://ejournal-nawalaedu.com/index.php/MJ/article/view/1157
Vorhies, D. W., & Morgan, N. A. (2005). Benchmarking marketing capabilities for sustainable competitive advantage. Journal of marketing, 69(1), 80-94.
Wahyuni, N. M., & SE, M. A. (2022). Manajemen Pemasaran (Stimulus, Organisme, Respon). Media Sains Indonesia.
Yoo, J., & Kim, J. (2019). The Effects of Entrepreneurial Orientation and Environmental Uncertainty on Korean Technology Firms’ R&D Investment. Journal of Open Innovation: Technology, Market, and Complexity, 5(2), 29. doi:10.3390/joitmc5020029
Zahra, S. A., Jennings, D. F., & Kuratko, D. F. (1999). The antecedents and consequences of firm-level entrepreneurship: The state of the field. Entrepreneurship Theory and Practice, 24(2), 45–65. https://doi.org/10.1177/104225879902400203
Zhu, W., Su, S., & Shou, Z. (2017). Social ties and firm performance: The mediating effect of adaptive capability and supplier opportunism. Journal of Business Research, 78, 226–232. https://doi.org/10.1016/j.jbusres.2017.05.012
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Evi Novitasari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
