The Influence of Celebrity Endorsement, Product Knowledge, and Brand Image on Purchase Decisions of Luxcrime Products Among Students of the Faculty of Economics and Business, Universitas Malikussaleh. JICN. 2025;2(3):2681-2688. Accessed August 14, 2026. https://jicnusantara.com/index.php/jicn/article/view/4120