RESOURCE-BASED STRATEGIC MANAGEMENT IN DIGITAL MARKETPLACES: CHALLENGES AND E-COMMERCE STRATEGIES OF INDONESIAN MSMES. Jurnal Intelek Dan Cendikiawan Nusantara, [S. l.], v. 2, n. 2, p. 1171–1192, 2025. Disponível em: https://jicnusantara.com/index.php/jicn/article/view/3332. Acesso em: 14 aug. 2026.