The Influence of Celebrity Endorsement, Product Knowledge, and Brand Image on Purchase Decisions of Luxcrime Products Among Students of the Faculty of Economics and Business, Universitas Malikussaleh. JICN [Internet]. 2025 Jun. 28 [cited 2026 Aug. 14];2(3):2681-8. Available from: https://jicnusantara.com/index.php/jicn/article/view/4120