Pengaruh Merchandise, Social Media, Dan Brand Ambassador Terhadap Keputusan Pembelian Jarsey FC Barcelona (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh). Jurnal Intelek Insan Cendikia, [S. l.], v. 3, n. 04, p. 2224–2235, 2026. Disponível em: https://jicnusantara.com/index.php/jiic/article/view/6862. Acesso em: 7 jun. 2026.