Fikri Gazali Lubis, Adnan Adnan, Heriyana Heriyana, and Hamdiah Hamdiah, “Pengaruh Merchandise, Social Media, Dan Brand Ambassador Terhadap Keputusan Pembelian Jarsey FC Barcelona (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh)”, JIIC, vol. 3, no. 04, pp. 2224–2235, Apr. 2026, Accessed: Oct. 16, 2026. [Online]. Available: https://jicnusantara.com/index.php/jiic/article/view/6862