Analisis Efektivitas Media Luar Ruang terhadap Penjenamaan Kota (Studi Kasus: Billboard “Bogor Berlari”). JIIC [Internet]. 2025 Jan. 25 [cited 2026 Jun. 24];2(1):1601-13. Available from: https://jicnusantara.com/index.php/jiic/article/view/2368