Pengaruh Pendekatan Psikologis Terhadap Efektivitas Dakwah di Kalangan Milenial

Authors

Da’wah, Millennials, Psychology, Empathy, Communication, Media, Effectiveness

Psychological approaches play an important role in increasing the effectiveness of da’wah,

especially among millennials who have special characteristics such as dynamism,

technological tendencies, and the need for a relevant approach. This study aims to analyze

how psychological strategies used can influence the acceptance of da’wah among the

millennial generation. Using descriptive and qualitative methods, this study identifies

elements such as empathy, effective communication, and the use of digital media as keys to

the success of da’wah. The results of the study indicate that an adaptive psychological

approach can increase millennial involvement and enthusiasm for da’wah messages.

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