The Influence of Product Quality, Product Design and Price on Vario Motorcycle Purchasing Decisions among Consumers in Lhokseumawe City

Authors

  • Aisa Putri Ariska Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Malikussaleh
  • Rahmaniar Rahmaniar Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Malikussaleh
  • Rusydi Abubakar Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Malikussaleh
  • Heriyana Heriyana Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Malikussaleh

Keywords:

Product Quality, Product Design, Price and Purchasing Decisions

Abstract

This research aims to determine the influence of product quality, product design and price on decisions about product quality, product design and purchase price for Vario motorbikes among consumers in Lhokseumawe City. The research method used is a quantitative method with multiple linear regression analysis techniques. The research results show that it significantly influences the decision to purchase a Vario motorbike. These findings show the importance of companies maintaining product quality, developing unique designs and setting appropriate prices in order to increase consumer buying interest, especially among the people of Lhokseumawe.

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Published

2025-07-15

Issue

Vol. 2 No. 7 (2025): JULI 2025

Section

Articles

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Copyright (c) 2025 aisa

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