Pengaruh Media Sosial Dan Electronic Word of Mouth (E-WoM) Terhadap Keputusan Pembelian Produk Nike Dan Dampak Terhadap Loyalitas Merek Pada Generasi Z. Jurnal Intelek Insan Cendikia, [S. l.], v. 3, n. 2, p. 1625–1637, 2026. Disponível em: https://jicnusantara.com/index.php/jiic/article/view/6729. Acesso em: 27 jun. 2026.