“PENGARUH BRAND AMBASSADOR BTS DAN INTENSITAS IKLAN TOKOPEDIA TERHADAP PERILAKU PEMBELIAN GENERASI Z”, JIIC, vol. 2, no. 10, pp. 17218–17227, Oct. 2025, Accessed: May 25, 2026. [Online]. Available: https://jicnusantara.com/index.php/jiic/article/view/5230