Ferji Hariansyah, Ikramuddin Ikramuddin, Sapna Biby, and Siti Maimunah, “Pengaruh Media Sosial Dan Electronic Word of Mouth (E-WoM) Terhadap Keputusan Pembelian Produk Nike Dan Dampak Terhadap Loyalitas Merek Pada Generasi Z”, JIIC, vol. 3, no. 2, pp. 1625–1637, Feb. 2026, Accessed: Oct. 18, 2026. [Online]. Available: https://jicnusantara.com/index.php/jiic/article/view/6729