“PENGARUH BRAND AMBASSADOR BTS DAN INTENSITAS IKLAN TOKOPEDIA TERHADAP PERILAKU PEMBELIAN GENERASI Z”. Jurnal Intelek Insan Cendikia, vol. 2, no. 10, Oct. 2025, pp. 17218-27, https://jicnusantara.com/index.php/jiic/article/view/5230.