Ferji Hariansyah, Ikramuddin Ikramuddin, Sapna Biby, Siti Maimunah. Pengaruh Media Sosial Dan Electronic Word of Mouth (E-WoM) Terhadap Keputusan Pembelian Produk Nike Dan Dampak Terhadap Loyalitas Merek Pada Generasi Z. JIIC [Internet]. 2026 Feb. 25 [cited 2026 Oct. 18];3(2):1625-37. Available from: https://jicnusantara.com/index.php/jiic/article/view/6729