STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN

Abstract

Marketing Strategy is a form of a company's plan in the field of marketing to obtain

optimal results in increasing the company's sales volume. The purpose of this research is

to find out what marketing strategies have been implemented. This research uses a

qualitative approach method, where research emphasizes the aspect of in-depth data in

order to obtain the quality of research. In a company, marketing strategy plays an

important role in increasing sales within the company. Marketing strategies are

implemented to help companies achieve sales targets with 3 components, namely

Segmentation, Targeting and Positioning. The results of the research show that sales

have not implemented an appropriate marketing strategy which has decreased quite

drastically. This is based on the ineffective implementation of the marketing mix (4P) and

the lack of set sales targets