STRATEGI PEMASARAN INOVATIF DALAM MENARIK GENERASI Z SEBAGAI NASABAH BANK SYARIAH

Authors

  • Iviola Sabila Avandi Universitas Islam Negeri Raden Intan Lampung
  • Muhammad Iqbal Fasa Universitas Islam Negeri Raden Intan Lampung

Keywords:

Innovative Marketing Strategy, Generation Z, Islamic Bank

Abstract

This study aims to examine innovative marketing strategies that can be applied by Islamic banks to attract Generation Z as customers. Generation Z, born between 1995 and 2010, has unique characteristics with a strong tendency towards digital technologies and online-based services. This article highlights the importance of digitizing Islamic banking services through user-friendly mobile applications and social media, as well as the importance of marketing strategies through collaboration with influencers. In addition, research shows that Generation Z has a preference for ethical and transparent banking services, in line with Sharia principles. Literature studies, statistical data, and qualitative analysis are used to understand the behavior and needs of Generation Z in the context of Islamic bank Marketing. In conclusion, innovative marketing strategies that utilize digital technology, personalized services, and interactive campaigns on social media are essential in attracting Generation Z and increasing the competitiveness of Islamic banks in the digital age.

Downloads

Download data is not yet available.

References

Achmad Tavip Junaedi, dkk. (2023). Opportunities and Challenges of Islamic Banks in the Digital Banking Era in The Perspective of Generation Z. Jurnal Akuntansi, Kewirausahaan Dan Bisnis, 8(2), 116–125.

Ahmad, N., & Hidayat, R. (2024). Implementasi Strategi Digital Marketing pada Segmen B2C

untuk Menarik Nasabah. Journal of Business and Economics Research (JBE), 5(2), 219–

https://doi.org/10.47065/jbe.v5i2.5275

Ali, M. A., Shuib, M. S., & Nor, A. M. (2021). Protection of Bank ’ s Wealth : How is Islamic Banks ’ s Financial Performance Affected by Asset Quality and Operational Efficiency. Universal Journal of Accounting and Finance, 9(4), 745–756. https://doi.org/10.13189/ujaf.2021.090420

Amanina, S., & Indana, R. (2022). Pengaruh Content Marketing Dan Influencer Terhadap Minat Menggunakan Layanan Bank Syariah Indonesia Melalui Brand Image Sebagai Intervening (Studi …. Journal of Islamic Economics and Finance, 1(2), 42–65.

Armayani, R., Suranti, P., & Purwanto, M. A. (2024). Strategis Pemasaran Produk Bank Syariah

Pada Gen Z Di. Jurnal Manajemen Dan Akuntansi, 1(4), 26–32.

Ciptaningsih, S. A., Septianingsih, C. C., Hanifa, N., & Kunci, K. (2023). Pengaruh Strategi Pemasaran Terhadap Peningkatan Jumlah Nasabah dalam Produk Pembiayaan Bank Syariah. At-Taniiz Jurnal Ekonomi Dan Bisnis Islam, 04(02), 208–220.

Dafiq, B. I., Hidayati, A. N., Alhada, M., & Habib, F. (2022). Pengaruh literasi keuangan , literasi digital , digital marketing , brand image dan word of mouth terhadap minat generasi z pada bank syariah. Fair Value: Jurnal Ilmiah Akuntansi Dan Keuangan, 4(11), 4971–

Danardono, Reza Fitra Tri Rezaldi, Alifah Mitha Ulzanah, & Muhammad Rayhan Khafiz. (2023). Optimalisasi Lembaga Keuangan Syariah untuk Memajukan Industri Teknologibagi Generasi Z. Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA), 1(2), 1–7. https://doi.org/10.62017/jimea.v1i2.207

Hastin, L. Y., Fahm, R., & Lukito, H. (2020). Apakah Pembelajaran Menggunakan Teknologi dapat Meningkatkan Literasi Manusia pada Generasi Z di Indonesia? Jurnal Manajemen Informatika (JAMIKA), Volume 10(April), 12. https://doi.org/10.34010/jamika.v10i1

Kusumaningrum, B., Oktavia, N. T., Yunafiroh, R., Choirul, A. B., & Sujianto, A. E. (2023).

Strategi dan Inovasi Digitalisasi Marketing Pada Bank Syariah Indonesia. Jurnal Akuntansi

Dan Pajak, 24(01), 1–6.

Meiria, E. (2021). Sikap dan Perilaku Generasi Z terhadap Perbankan Syariah Indonesia dengan Importance-Performance Analysis. Jurnal Inspirasi Bisnis Dan Manajemen, 4(2), 133. https://doi.org/10.33603/jibm.v4i2.4151

Nesneri, Y., Irdayanti, I., Nurlita, A., & Aira, A. (2023). Edukasi Perbankan Syariah Kepada Generasi Zilenial. Community Service Journal of Economics Education, 2(1), 23. https://doi.org/10.24014/csjee.v2i1.22728

Ningrum, L. F., Diana, N., & Alrasyid, H. (2022). The Intention To Use Islamic Banking

Products Among Gen Z Mediated By Islamic Financial Literacy. Warta Ekonomi, 7(2),

–423.

Perkasa, F. B. P., & Emanuel, A. W. R. (2020). Gamifikasi sebagai Metode untuk Mendapatkan Customer Loyalty: Review Literatur. Aiti, 17(1), 11–21. https://doi.org/10.24246/aiti.v17i1.11-21

Pradesyah, R. (n.d.). Digital Marketing and Product Literacy on Generation Z’ Interest In Using

Sharia Banks. January 2021, 1464–1469.

Praxis. (2022). Mekanisme Prinsip Syariah Pada Produk Bank Syariah. Journal of Economic

Perspectives, 2(1), 1–4.

Ramadhan, G., Bhayangkara, U., & Raya, J. (2024). Strategi pemasaran inovatif dalam menarik generasi milenial sebagai nasabah bank. Indonesian Journal of Economics and Strategic Management (IJESM), 2(2), 1758–1770.

Downloads

Published

2024-10-29

How to Cite

Iviola Sabila Avandi, & Muhammad Iqbal Fasa. (2024). STRATEGI PEMASARAN INOVATIF DALAM MENARIK GENERASI Z SEBAGAI NASABAH BANK SYARIAH. Jurnal Intelek Dan Cendikiawan Nusantara, 1(5), 7269–7278. Retrieved from https://jicnusantara.com/index.php/jicn/article/view/1255

Issue

Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024

Section

Articles

License

Copyright (c) 2024 Iviola Sabila Avandi, Muhammad Iqbal Fasa

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Most read articles by the same author(s)

1 2 3 > >>