Penerapan etika bisnis Islam dalam strategi pemasaran syariah

Abstract

The application of Islamic business ethics in sharia marketing strategies is a crucial element that

must be considered by business actors to achieve sustainability and build consumer trust. Islamic

business ethics focuses on the principles of justice, transparency and social responsibility, which

are in line with sharia values. Meanwhile, marketing strategy is a planned and systematic method

for achieving company goals. This research discusses how the application of Islamic business

ethics can increase the effectiveness of sharia marketing strategies, with an emphasis on product

development, marketing communications, and relationships with consumers. The method used in

this research is qualitative with a descriptive approach. The research results show that the

application of Islamic business ethics not only improves the company's image, but also contributes

to customer loyalty and sustainable business growth. Therefore, the integration of Islamic business

ethics in sharia marketing strategies is the key to achieving business goals that are in accordance

with sharia principles and modern market needs.