STRATEGI DAN UPAYA PEMASARAN BANK SYARIAH DI INDONESIA (Studi Kasus Bank Muamalat Indonesia)
Keywords:
Keywords : Marketing Strategy, Islamic Bank, Bank Muamalat IndonesiaAbstract
Bank Muamalat Indonesia as a business-oriented financial institution faces very tight
competition among Islamic banks. Their marketed products are quite similar as those of other
Islamic banks, the only difference is the socialization and marketing strategy of the products. The
purpose of this scientific journal is obtaining the answer on how Bank Muamalat Indonesia the
service to implement the socialization and marketing strategy of the products to the public. The
research and the gather of data and information were carried out through conducting the
interviews and observations on several customers. Document research through literature and the
internet based on the concern of the concept of the Syariah Marketing Strategy of Bank Muamalat
Indonesia. The data have been summarized, classified and analyzed using qualitative and
quantitative methods. The results of how Bank Muamalat Indonesia provided information on the
socialization and use of the concept of the Syariah Marketing Strategy to its customers showed
that Bank Muamalat Indonesia still constrained by several factors that are inhibiting and cannot
be overcome, such us the education and training for the syariah marketers personal, even though
it has been known operating for about twenty years.
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